Signage Design
Branded Environments, Exterior and Wayfinding Signage
Shape people’s experience of your space with signage that connects, informs, or inspires.
Well-designed signage helps people identify and navigate a space – but more than that, it can help to shape their experience of the space. It can help you connect with, inspire, inform, and welcome audiences, by telling an engaging visual story about your brand, event, destination, or business.
At Indalma Creative, our signage projects range from distinctive building signs to complete, branded environments. We approach each project on multiple levels:
EXPERIENTIAL
We look for opportunities to make users feel more connected to the space by incorporating elements into our design that evoke emotion, tell a story, engage people’s senses, and make it more memorable.
BRAND
We ensure the signage project aligns with and elevates the brand.
FUNCTIONAL
We consider how to increase the usability, efficiency, and inclusiveness of the space, and reduce friction.
ENVIRONMENTAL
We explore the requirements, restrictions, and opportunities surrounding the signage scale and position, site architecture, and local bylaws and building requirements. We gain an understanding of the end user experience, and any issues around accessibility and legibility.
DISCOVERY SESSIONS
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Your exterior signage is often the first real-life encounter people have with your brand. Whether it’s on a building, storefront, or work site, well-designed signage not only increases your visibility, it instantly signals professionalism, quality, and credibility.
Our team is experienced at designing and facilitating the installation of a full range of signage types and sizes, including illuminated and dimensional signage, freestanding signage, and window graphics.
Wayfinding
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Good wayfinding signage helps people navigate their space. Great wayfinding signage tells a story about your brand.
Our team begins wayfinding projects with an audit of the space, whether it’s a store, building, landscape, or neighbourhood, to understand the current and future needs of different user groups. We map the user journeys, consider what users need to know and when, and look for opportunities to amplify the experience with information, visuals, and storytelling.
Branded environments
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Environmental branding helps people feel your brand – not just see it. Our team can help you create a multi-layered story that immerses people in your brand and reinforces your identity every time they enter your office, retail store, or presentation centre.A thoughtfully branded workplace can also help promote internal culture, support employee well-being, and make people feel more connected to your organization.
Feature walls
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A feature wall is the ideal space to expand your brand narrative by explaining your values or history, showcasing key moments or people, or installing an interactive experience. Visually striking feature walls often become a natural photo backdrop, helping generate exposure for your brand through social media.
Trade shows and events
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Trade show and event signage is one of the most powerful tools you have in a crowded, fast-moving environment. It’s not just decorative, it actively pulls people in, communicates your professionalism and value quickly, and – if you’re selling a product or service – supports your sales efforts in real time. High-quality visuals help attendees remember you long after the event ends.
Our team designs signage for everything from hiring fairs and home shows to community events, including banners, booth backdrops, large format displays, and event tents.
Special event signage
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Custom event signage for galas, fundraisers, and other special events helps shape the guest experience from entry to exit, while reinforcing your mission. From the moment guests arrive, signage establishes the look, feel and flow of your event – from wayfinding, to storytelling, to decorative themed graphics. And before the event starts, signage can let guests know why your event matters and why they should attend.
Vehicle signage and wraps
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Vehicle wraps and graphics turn everyday driving into mobile marketing. When done well, they don’t just look good, they build brand awareness, trust, and leads wherever your vehicles go – and differentiate you from your competitors.
Our team is experienced at designing vehicle graphics, as well as removable decals that can be used to rotate messaging and sales campaigns. We also have extensive experience designing police vehicle graphics and know how to balance the technical aspects of police vehicle design with the elements that make an agency unique.