Brand Development
Brand Identities, Strategy, Logo and Asset Design
We help companies create the brands that matter to their market.
Whether you’re a community-minded police service, a summer camp for kids with challenges, or a brand-new beverage company, we uncover the values, stories and passion that make you unique – because strong brands aren’t just seen, they’re felt. Then, we develop solid strategies across channels to connect with your audience everywhere they engage with you.
Our brand development packages can be customized to your needs, from a single service to a new brand, rebrand, or brand refresh.
DISCOVERY
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We dive deep into who you are and what you stand for, your unique selling points, your promise to your customers, your brand and business goals – and the customer experience you want to deliver. We identify your opportunities, challenges and market position, and use what we learn to develop your brand identity, strategy, and assets.
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A brand is like a person – it has a unique look, voice and way of acting.
We define your brand goals and values, personality, voice and positioning to create an authentic and engaging brand identity that will resonate with your target audience.
NAMING
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Using a research and process-driven approach – plus a generous dose of creativity – we create the unique and memorable name that will tell your story and drive brand recognition.
BRAND STRATEGY
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We use our knowledge of your goals, marketplace, challenges, opportunities and audience to outline the digital, print and on-site strategies that will engage your target market at every touch point.
Brand Assets
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From your logo to your tagline, we create the key brand assets that will become your unique signature in the marketplace.Visual: logos, identity systems, typography, colour palettes, social media assets, photography style
Messaging: key positioning statements, taglines, core brand values and story
Brand Standards Guide
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A standards or style guide helps your team and outside suppliers use your brand assets consistently across applications, to maintain your brand integrity and preserve your investment.
