Designers, writers, marketers and brand strategists.
We’re all kinds of creative.
Our South Delta branding and graphic design studio is where we connect and collaborate.
Angela McGregorPrincipal Graphic Designer and Owner
After more than 20 years in the industry, Angela knows how to take a meeting and manage a project. She’s not just a design pro, she’s our chief brand strategist, diving one level deeper with her questions to make sure that we’re creating the best possible solutions for our clients. Angela has an entrepreneurial spirit and a passion for helping people grow their business – she fearlessly checks in with clients at the end of projects to ensure our work has made a difference.
In our experience, the way to make a brand stand out is to uncover the passion and values that drive it.
Bev AtkinsonMarketing Writer and brand strategist
Bev is our brand storyteller, giving our clients the words they need to communicate their messages online and in print. With more than 20 years writing and marketing experience, our brand strategist and self-admitted “word nerd” gets to the essence of what a client needs to say, in ways that are targeted and strategic.
At its heart, marketing communication is storytelling. My job is to figure out what the story is, and how to tell it in a way that makes people act.
Kim EtheringtonOffice Administrator
Kim is our administrative engine who keeps things running on the back end: invoicing, budgeting, taking care of loose ends, and continually looking for ways to improve our processes. She’s a super-organized dynamo who steps in where needed, to help with everything from accounting to project support.
It’s important to have strong processes in place – accurate scheduling, project tracking and budgeting, and regular client communication – so that we deliver on the business side of our creative projects, on time and on budget.
Rudy LaiProject Manager
Rudy is the calm presence who keeps us on track—he keeps an eye on project timelines and scope, and guides materials through the production process. Behind the scenes, he uses his extensive project management experience to build processes that streamline our workflow and make it easier for our creative team to work efficiently, with a high level of client reporting. Rudy is the glue that connects our vendors, team, and clients, and his focus is on ensuring each project feels like a personalized experience for the client.
My goal is to stay in front of projects, spot any issues before they become problems, and to use my project planning and tracking skills to keep everyone in the loop, from our clients to the creative team.
Mackenzie Gaytmenn
Marketing COORDINATOR
For new projects, Mackenzie is the first point of contact for clients, working with them to evaluate their project requirements and develop effective marketing campaigns. She ensures clients have a clearly defined project scope, budget, and timeline, before handing things over to our Project Manager.
With a unique combination of design, marketing, and project management skills, Mackenzie serves as a resource for both our clients and our team. She uses her analytical skills and creative experience across a range of duties: tracking the performance of marketing campaigns, defining the specifications for complex print projects, ensuring quality control for all of our creative work, and supporting the studio’s business operations.
A customer-centred experience means that each client gets the individual attention they deserve, each creative solution reflects the client’s goals, voice and brand, and that each project runs smoothly from start to finish.
Sheri CoultonMarketing Communications Designer
Sheri is passionate about creating work that offers meaning and connection, and it shows in the brand storytelling concepts, print and online campaigns she designs. She’s one of our social media experts, helping to create strategy and content for brands across platforms – and provide clients with meaningful analysis of the results. A talented illustrator, print designer, and front-end website designer, Sheri enjoys collaborating with clients to find that extra bit of inspiration that will elevate a piece.
Before I begin to design, I make sure that I have a solid understanding of the client’s goals, so that the work I create will have meaning for their target audience and resonate with them for a long time.
Sarah NickelMarketing Communications Designer
Sarah thinks of her work as visual storytelling, whether she’s building a new brand identity, or expanding the story of an existing one. She uses her talents as a designer, illustrator and front-end website designer to tell a brand’s story across marketing materials in ways that build a long-term connection with its target audience. Guided by endless curiosity, Sarah uses the “why” behind a brand as the starting point for her fresh, strategic solutions.
I love the problem-solving of designing solutions that speak to the heart of a brand, learning about the client’s “why” – their purpose and vision – and then communicating their passion in ways that will resonate with their audience.
