Brand Consulting and Development for Police Agencies
A police department’s brand isn’t its logo, core values, or vehicle graphics – it’s bigger than that. It’s the experience your organization offers the public, your employees, partners, and potential recruits, everywhere they engage with you: on the street, at the station, on your website, in your annual report, or during your hiring process.
Your brand expresses who you are, what you stand for, and what is unique about you. Perhaps most importantly, it represents a promise to your community and your employees. It shapes perception of your professionalism, credibility, and capabilities, and can help you build trust, attract talent, and create engagement.
At Indalma Creative, our branding projects have helped Canadian police agencies respond to challenges with:
Recruiting and retention
Brand awareness
Public confidence and engagement
Organizational change
Culture-building
Our team partners with communications teams, and works directly with Senior Leadership, civilian and frontline employees, to build positive, professional, and modern agency identities. We can help you:
Build a new brand
Refresh an existing brand
Design sub-brands for sections and programs
Strengthen your employer brand
Identify opportunities and challenges within your existing brand
Design a comprehensive brand architecture for your agency’s central brand and its sections, programs, and fleet
Depending on the project, we might begin the brand development process with a Discovery, an audit of your current brand, or an exploration of one specific area where you think you could perform better – from your hiring process to your social media. Our goal is to help you identify new opportunities, pinpoint and strengthen weak areas, and define your path going forward. By clearly defining where you are and where you want to go, we can create the deep, long-lasting solutions that will set your direction for years to come.
A sample of our work appears below. To see more of Indalma’s branding and design work for Canadian police agencies, please visit our project pages for individual agencies.
