Style Guide

PART ONE

DEFINING THE BRAND

Our brand name

“Indalma”

We Are

Explorers

Problem-solvers

Strategic

Craftsmen

Collaborators

Intentional

Committed

Genuine

Greek word for “vision”

At Indalma, we believe that it’s our job to help you clarify what you want and find the best way to achieve it.

We Believe In…

Our Voice

friendly & formal

Our Audiences

We Are Not

Wanderers

Order-takers

Scattershot

Corner-cutters

Divas

Accidental

Indifferent

Deceptive

Our USPs

We design the creative solution that’s right for you.

We invest deeply in you and your brand.

We give you direct access to our creative team.

We’re responsive, proactive communicators with well-defined processes.

They’re looking to understand who we are beyond the work: how we think, collaborate, and what we value. This helps them to assess alignment, creatively, professionally, and personally before stepping into our world.
They want clarity and confidence. What we specialize in, what we do exceptionally well, the kinds of projects we enjoy, and what it’s actually like to work with us. Most importantly, they’re looking for proof: evidence that builds trust before the first conversation even begins.
Our clients come to us across industries: from retailers, brewers, and construction companies to foundations, police departments, independent schools, and non-profit organizations. We’re proud to work with them all.
Fellow designers and collaborators engage with our brand to find inspiration and opportunities for collaboration that will inform and elevate their own work.

PART ONE – DEFINING THE BRAND

PART two

DESIGN ELEMENTS

Our Logo

The logo is the most instantly recognizeable symbol of a brand

It’s more than a mark. It’s the foundation of our visual identity, setting the tone for every story we tell and every experience we design.

PART TWO – DESIGN ELEMENTS