Style Guide

PART ONE

DEFINING THE BRAND

Our brand name

“Indalma”

We Are

Explorers

Problem-solvers

Strategic

Craftsmen

Collaborators

Intentional

Committed

Genuine

Greek word for “vision”

At Indalma, we believe that it’s our job to help you clarify what you want and find the best way to achieve it.

We Believe In…

Our Voice

friendly & formal

Our Audiences

We Are Not

Wanderers

Order-takers

Scattershot

Corner-cutters

Divas

Accidental

Indifferent

Deceptive

Our USPs

We design the creative solution that’s right for you.

We invest deeply in you and your brand.

We give you direct access to our creative team.

We’re responsive, proactive communicators with well-defined processes.

  • Want to know what we’re all about, how we work, and what we value to know if they’re aligned personally, socially and in skill.

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PART ONE – DEFINING THE BRAND

PART ONE DEFINING THE BRAND
Brand Name
We Believe In…
Our Voice
We Are / We Are Not
Our USP
Our Audiences

PART TWO DESIGN ELEMENTS
Logo
Fonts
Colours
Photography
Illustrations

PART THREE APPLICATION
Stationary
Apparel
Social Media
Signage
Miscellaneous