Brand Identity
Thyme to Indulge had a website in place but needed to solidify their logo. Indalma Creative chose to further develop a flourish that is being used repeatedly to create a tie-in between the logo, the van artwork and the website. To further a brand, a company’s vehicle can be an effective form of advertising; especially if that vehicle is used to go from ‘gig to gig’ and is readily visible to potential customers. It was important to these clients that the contact information and listed services were easily seen, while the rest of the artwork needed to be invitingly scrumptious.
Left: North American Rail Products (NARP) needed to produce this print ad for Interchange Magazine (a quarterly magazine for the railway industry of Canada) before its' new branding was created. Therefore, Indalma Creative had the challenge of designing an ad that could grab the attention this company wanted without strong brand messaging in place. Right: Indalma Creative has designed posters and CD packaging for Proud Reunions over the past two summers. Proud Reunions is a not-for-profit summer camp for native children and teens (ages 5-14 and 15 & up) that aims to build self-esteem and community identity through the development of leadership skills and long lasting relationships.
To promote their business, Apex Glass has invested in a strong advertising campaign. Left: This direct-mail piece went out as unaddressed mail to two neighbourhoods in Delta identified as consisting of older, well kept, homes. This piece was deemed a success as Apex Glass received many more quotes for residential window replacement than they had previously for the few months following its delivery.
Right: While the focus had been on residential window replacement, Apex turned their attention to the auto glass side of their business with this print ad.
The Vannerus’ were married in the fall of 2009. Using artwork of a beautiful, colourful fall tree helped to define the theme for their event while carrying over to the flowers, table linens and signage. Design pieces began with a Save the Date followed by the invitation and reply card. At the entrance to the reception, a large seating chart is seen displayed on an easel, seen here. Photo provided by www.blissphotographic.ca
Ceremony Programs were provided for each guest, helping to carry the theme. Photo provided by www.blissphotographic.ca
Because the business of providing network and data systems to companies is, by nature, complex, it was important to create a user-friendly site that promoted clarity and readability. Indalma Creative intentionally designed this site to both support Integra’s existing brand and to be visually soft and pleasing.
Produced In collaboration with NetClimber Web Design http://www.integrabusiness.com/
Fitness with PJ worked with Indalma Creative to create a logo for her fitness training business. Upon the completion of the logo, the client gathered a team of professionals together to develop a dynamic, content management based website. The website was well planned from the start with elements of the logo being utilized throughout. Strong messaging, great planning and clean design make this website successful. www.fitnesswithpj.com
Produced In collaboration with NetClimber Web Design www.netclimberwebdesign.com and Tyler Garnham www.tylergarnham.com
Located inside the boardroom of the Delta Police Department, these signs serve to celebrate the Police Department’s 125th anniversary while communicating their Strategic Plan for the next three years. Over three signs, Indalma Creative created a visually hopeful narrative of this strategic plan entitled ‘Our Climb’.
left: Tsawwassen Wellness Centre was gearing up to celebrate their 10th anniversary. Indalma Creative suggested an unexpected idea of hanging a celebratory sign from their ceiling, slightly away from the wall, in the entrance to the studio. This allowed the sign to have more visual heft than it normally would. Moreover, this sign provided the motivation to refresh the entrance with a new coat of paint.
right: Promotional clothing to celebrate Tsawwassen Wellness Centre's 10th anniversary.
Mt. Fuji Sushi required a facelift for their take-out and eat-in menus. Indalma Creative designed both menus to make them modern, simple and easy to read. Indalma chose to design in black and white as it kept within the parameters of the Mt. Fuji Sushi brand while keeping printing costs low. Indalma Creative worked with the printer to ensure that the embossed logo on the cover of the eat-in menu turned out perfectly. This embossed cover added an overall touch of subtle elegance to an otherwise practical piece.
Double ‘R’ Rentals is an established company in Delta that wanted to remind its clients of its various lift equipment for rent. They asked Indalma Creative to design this direct mail piece that would be delivered to the industrial park areas of Tilbury and Annacis Island. They used a value-added coupon in the mailer to track its success. As they were satisfied with the results, they’ve returned to Indalma Creative to produce other marketing pieces as well as various brand collateral.
Left: This tent card was designed to remind guests to sign the bride and groom photo book.
Right: These table numbers fit in perfectly with the theme.
Photos provided by www.blissphotographic.ca
