Brand Identity

New Balance dates back to 2005 as an Indalma client. Since it is a national franchise, the logo and brand are well established. However, New Balance Vancouver regularly needs new print and promotional items designed by the Indalma Creative team.

These print ads Indalma Creative designed for New Balance have run in suburban and provincial newspapers, such as the Vancouver Sun, while also being utilized within an email campaign.

Indalma Creative provided the design for these tees and facilitated their screen printing. Key considerations were logo placement and size of artwork on a wearable.

Indalma Creative produced vehicle graphics for New Balance, shown here outside of the North Delta location.

Indalma has taken care to keep the brand on this 10 x 10’ custom pop-up tent simple, so that it’s not too much to take in when the apparel and footwear are displayed. This versatile tent can be used at numerous events. Indalma Creative also helped to design the artwork for a 20 foot trade show booth.

An assortment of print collateral pieces: discount cards, business cards, referral pads and informational rack cards. See the New Balance Vancouver brand at

New Balance branded street banners. 

New Balance branded street banners using dynamic photos of runners.

New exterior store signage for the North Delta New Balance store.

Shipping out shoes to online customers provided yet another opportunity to carry through the New Balance brand. Indalma Creative designed custom wrapping paper using a repeating New Balance Logo alternating with the web address: