Brand Identity
Spa owner, Laura, approached Indalma Creative to commission print collateral for the day spa she was opening. These self-contained pieces grew into so much more: everywhere you look in the spa, from the wall art to items displayed or received by others, the brand is carried through. Great service and a beautiful interior are also reflected in the following pieces.
Logo Design: The logo incorporates two different colours of blue, as well as a script font that was slightly customized to the client’s preference.
Left: These business cards are printed on matte laminated cardstock.
Right: Custom note paper, carrying the brand throughout.
Delta Hospital Foundation needed a new look and brand to raise their profile. The purpose of the brand: asking the public to donate while showing them why their money is needed and what it will be used towards. Logo was developed and illustrated from scratch. The water rings in the logo represent the giving and receiving of donations: when you drop a pebble into the water, the ripples go out and then join together. Where the words ‘Building for life’ are represents the foundation – its strength being in everyone helping to build a better future for the hospital in the community. The second logo shown celebrated the 20th anniversary of the Delta Hospital Foundation as community partner for quality health care.
Indalma developed two different letterheads, a donation card, an envelope and a business card, featuring the subtle water rings.
Having been in the business of quality renovations and construction since 1975, this father and son company needed a fresh look to take them into the future. Indalma Creative started working with Lentel Construction Ltd. in September of 2009, while they were in the process of branding a new website: www.lentelconstruction.com
Custom logo: This logo uses arrows to indicate forward motion. This motif is repeated throughout, such as in the stationary package on the following slide.
Stationary package. This includes business cards, letterhead and envelopes.
New Balance dates back to 2005 as an Indalma client. Since it is a national franchise, the logo and brand are well established. However, New Balance Vancouver regularly needs new items designed by the Indalma Creative team.
Logo education: For the last three years Indalma has been working hard to educate people about BC’s only three New Balance concept stores.
These print ads have run in suburban and provincial newspapers, such as the Vancouver Sun, while also being utilized within an email campaign.
Indalma Creative has been working with Pepsi since 2008. Although this worldwide brand is owned by and developed with an agency, at the regional level sales representatives need sell sheets and materials to promote Pepsi in the region.
Folder: Featuring an embossed logo with a full varnish covering the outside, this custom designed 9" x12" folder is an impressive finished piece.
This sell sheet is used to promote the sale of Pepsi products.
Gift Certificate
Left: Cool and beautiful to look at – the way you feel when you leave the spa! This three-fold menu opens vertically, like a tent card.
Right: Entrance to the spa. Together with the signage company, Indalma Creative produced custom art for the frosted glass door. Made of double strike print on etched film, this door ‘opens’ perfectly to the tone of the spa.
